Restaurant Marketing for the Holiday Season
Is your restaurant ready for the holiday season? There’s a lot more to it than hiring some extra staff and adding a few holiday decorations to have a successful 4th quarter. Many restaurants are eager to dip their toe into restaurant marketing during the holidays if they haven’t done so already. Here are some helpful tips to make restaurant marketing work for you.
Know what makes your restaurant successful & build on it. Are you the best steakhouse in town? Is your dessert menu better than anyone else’s? What keeps people coming in the door and what makes them recommend your restaurant to their friends and family? Check popular review sites like Yelp.com to see if reviews have been left about your restaurant. Try asking some of your “regulars” also “What’s your favorite thing about our restaurant?” You may already know what they will say – or what they do say may surprise you. But knowing what makes you successful & building on it is one of the top ways to put restaurant marketing to work for you. This is called “building your brand.”
Understand how to work with the media to promote your restaurant. Wonder why some restaurants have a two month wait for a reservation or a line out the door, and other great restaurants just never seem to catch on? Sometimes these restaurants have gotten media attention – and this goes a long way. Remember that you have absolutely no control over what happens with a restaurant review. But there is a lot that you can do to develop a relationship with the local media to get them to come check you out. Send out a press release or call when you’ve made changes to your menu. Study their publication and see what articles they publish. If they do profiles of local business owners, ask if they would be interested in interviewing a restaurant owner and explain what would make you (restaurant owner) someone that the community would be interested in learning more about. If you are doing something to help your community, this is a great way to get known in local media. Continue reading